Setting Up an Abandoned Cart Flow

The Digimatic integration will sync everything in the "server-side" section of Klaviyo's integration guide.  However, we received a lot of feedback that setting up client side events in Klaviyo is difficult or some users don't have the tech resources to do it.  So we came up with a server-side workaround for abandoned carts, but it's a bit tricky to set up.  If you have implemented this client-side with Javascript, just let us know and we'll disable the server-side workaround for your tenant.

Basically, we're sending a "Started Checkout" event any time the cart is updated.  With the right filters, you can trigger a flow off of this event and have a functional abandoned cart flow.  Below is a screenshot of a recommended set of trigger and flow filters for a successful flow.  If you find that your flow is triggering multiple times or with empty carts, etc., compare your filters with this screenshot and make sure they're aligned.