Built-In Calculated Tag List
The integration is automatically going to sync all of your Commerce7 manual and dynamic tags to Mailchimp, which gives you loads of options. In addition to those tags, we'll add some extra tags in Mailchimp for you to help with segmentation. Below is the current list of built-in calculated tags you can expect to see in Mailchimp and what they mean. As always, if you find there's a dynamic tag you'd like to see that can't be created in Commerce7, let us know and we can likely add it to the list.
This one is pretty straightforward. If the customer has at least one active club membership, they will receive this tag. If they cancel all club memberships, the tag will be automatically removed. This is a great tag for segmenting club members or for if/then logic in your automations to send different messaging to club members versus non club members.
Club: <Club Name>
For each active club membership the customer has, there will be a tag in this format to indicate the club name they are a member of. So you might expect to see things like "Club: 6 Bottle Red" if you have a club called "6 Bottle Red" that they're a member of.
Club Delivery: <Pickup or Ship>
This tag will tell you the delivery method the customer has chosen for club shipments. This is useful if you want to segment your pickup club members to send a notification that they can come and pick up their orders, or notify your shipping club members when to expect the next order to ship for example.
Former Club Member
If the customer has no active club memberships, but they do have previously cancelled club memberships, this tag will be added. It's ideal for win-back campaigns if you want to trigger an automation upon club cancellation or email a segment of former club members to entice them back.
This maps to the "hasAccount" flag behind the scenes in the Commerce7 data. Typically, "No Account" means their email exists in Commerce7, but they've never registered or created an account. This can be "guest checkout" customers or possibly customers loaded in through a data migration. A couple of wineries asked for this with the intent of reaching out to them and encourage registration so they would have an address and other relevant information to help target marketing better.
Each customer will have a tag corresponding to the state of their default address. This is kind of a workaround for some shortcomings within Mailchimp around segmenting by location. If you use the "location" field to segment customers, Mailchimp uses the IP address to determine their location and ignores the actual address we've synced over. IP addresses are notoriously inaccurate and these segments would exclude customers who have never interacted with Mailchimp and don't have an IP address on record anywhere. You might think to instead segment on "address", but Mailchimp only allows you to check if the entire address contains some text. So the best you could do is check where address contains "California" for example, but that would include someone living on "California Blvd." in Utah. Using the state tag instead allows you to reliably and consistently segment on the customer's actual state.